Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
Building Links Today: How the Game Has Evolved?
There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Those days are long gone.
Make no mistake: Black hat SEO techniques can still work.
But they’re not nearly as effective as they used to be. And the results are extremely short lived.
SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.